Why Dana Started
Dana was diagnosed with ADHD at 29. Freelance deadlines kept slipping, so she built her first paper-free calendar just to survive them. A spare room became a studio in 2019.

How each file is made
Every layout is tested for a full month before release. Colour palettes are checked for low-contrast fatigue, so a tired brain can still read every page.
Files are hand-built in layered PDF and GoodNotes formats, then hyperlinked tab by tab so you jump where you need to go.
Where the trackers came from
Our finance trackers were born from Dana’s own debt-payoff spreadsheet, rebuilt until it felt calm instead of scary.
Today a small team of two designers and one accessibility reviewer keeps every release honest, usable and kind to attention.
Our Numbers
12,000+
Downloads delivered
48
Digital products designed
6
Years designing for ADHD brains
4.9
Average customer rating
Get In Touch

Remote studio in Asheville, North Carolina.
Monday to Friday, 9am to 5pm ET.
We reply within one business day. Questions welcome by form or email.